The movement continues

Posted in Updates on April 9, 2009 by confidencekillers

hey guys just wanted to high five all the contributers, sometimes we are so focused on the cause we forget to say thank you to those that make it happen. And to one of the team get better soon mate we need to take this thing guerilla!

Simple, clever…but effective?

Posted in Thoughts with tags , , , on March 3, 2009 by confidencekillers

Why not take a glimpse into “old school advertsing” versus the approach taken today. This is a TV commercial that was done for drinking and driving awareness.  Today’s society no longer responds to this kind of advertising. Creativity is needed when approaching this issue. People need to be engaged and the message needs to have IMPACT…it is,however, always good to look back and compare ideas…

Talking Urinals?!

Posted in Ideas Ideas Ideas with tags , , on March 3, 2009 by confidencekillers

I recently read this on  The Unofficial Stanford Blog

” SANTA FE – New Mexico is taking its fight against drunken driving to men’s restrooms around the state. The state has ordered 500 talking urinal cakes that will deliver a recorded anti-DWI message to bar and restaurant patrons who make one last pit stop before getting behind the wheel.

 

“Hey there, big guy. Having a few drinks?” a female voice says a few seconds after an approaching male sets off a motion sensor in the device. “It’s time to call a cab or ask a sober friend for a ride home.”

Transportation Department spokesman S.U. Mahesh said the urinal cakes are a way to reach one group that’s a target of state safety campaigns. Men commit about three times as many drunken-driving infractions as women.

The devices were invented by Richard Deutsch. “The idea is based on the concept that there is no more captive audience than a guy standing at a urinal,” Deutsch said. “You can’t look right and you can’t look left; you’ve got to look at the ad.”

 

Pretty interesting idea!!! A defnate talking point for guys all  over the world is this was to go global…

 

Hmmmmm....

Hmmmmm....

Drunken Driving posters a real SMASH!

Posted in Ideas Ideas Ideas with tags , , , on March 3, 2009 by confidencekillers

 

Clever placements in bathrooms

Clever placements in bathrooms

This is a campaign that was run in Canada by the organisation, MADD. Poster depicting a car are placed in strategic locations and when crumpled at the bottom…show what will happen if you drink and drive. This is eye-catching, different and very clever…What do you guys think??

Confidence Killers Stats…

Posted in Thoughts on March 3, 2009 by bones101

Here are some shocking stats from the USA…

  • every 15 seconds someone sustains a traumatic brain injury
  • every 5 mins someone will die and another will become permanently disabled
  • annual number of deaths from brain injury ……….75,000 – 100,000
  • MOTOR VEHICLE ACCIDENTS CAUSE OVER 1/2 OF ALL TRAUMATIC BRAIN INJURIES
  • ALCOHOL has been ASSOCIATED WITH OVER 1/2 OF ALL BRAIN INJURIES

Think about it ……………………………………………………………………………………………………………………………

The Buzz is still going…

Posted in Thoughts with tags , , on March 2, 2009 by confidencekillers

The Rikkis campaign that was written about a few weeks ago is still creating a stir!! I found more pics on the Cherry flavour blog…people really enjoying this! Lets hope it is making a change! The pic below shows what the poster looks like when you first walk into the bathroon but as soon as you look in the mirror, you are faced with the line up….

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Check it out…

Posted in Ideas Ideas Ideas on February 5, 2009 by staceyrehbock

In the post below, a fellow confidence killer mentioned the new rikkis campaign done in the Wembley Square toilets..It was done by Draft FCB…good job!

29012009446-150x150-1-img9561   29012009448-580x773

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